Phil Pecoraro of Larry H. Miller Ford Lincoln Draper recently participated in an intensive four-day seminar for dealers in Dearborn, Michigan, sponsored by Ford Motor Company.
The seminar discussed ways to meet and exceed customer expectations and to help those customers be more completely satisfied every time they visit the dealership to shop, to buy or lease a new or used vehicle, or to get their existing vehicle serviced.
Ford executives were involved with dealers throughout the seminar, and Phil received a certificate of completion from Andrew Frick, director of marketing sales and service, U.S., at Ford Motor Company.
The seminar also highlighted a variety of programs that Ford provides to support dealership actions. As part of the seminar, dealers took a tour of an assembly plant to see for themselves how quality is built into every new Ford vehicle.